Field story

Invite Creative Destruction to Make Space for Innovation with Liberating Structures - TRIZ

A Field Story about how a team used TRIZ to dismantle ingrained patterns and learned to critically examine their own actions.

How it used to go

The team had tried a lot already.
New plans. New words. New formats. And each time the same outcome: small adjustments, little real change.

In conversations there was optimism. On paper everything looked logical. But beneath the surface it kept chafing. People did what was asked of them — and not much more than that.

As a team coach she heard the sighs more and more often:

“We actually know quite well what doesn’t work.”
“But we don’t do anything about it.”

Not because it was secret. But because it felt too uncomfortable to say out loud.
There hung a kind of tacit agreement in the air: we name improvements, but don’t touch the core. Because what if we then also have to see our own part?

A new structure

During a work session she decided to do it radically different.
No brainstorm about solutions. No future vision.
She started with a provocative question:

“Suppose we really wanted to make this team fail. What would we have to do?”

There was laughter. Uncomfortable. Relieved too.
She introduced TRIZ.

The assignment was clear:

  1. Design the worst possible system — everything that breaks collaboration
  2. Recognize what we sometimes do ourselves
  3. Determine what you can stop, reduce or do differently tomorrow

In small groups it burst open. Cynicism, humor, sharpness.

“Make sure decisions always remain unclear.”
“Meet without mandate.”
“Always act as if everyone agrees.”

She let it happen. No interpretation. No nuance.
Then came the second step. Quieter conversations. Chuckling. Looks of recognition.

“We actually do this too.”

What was liberated

What emerged was honesty without blame.
Because everything was first exaggerated and made into a caricature, people could recognize themselves without feeling attacked. It wasn’t about who was wrong, but about patterns.

The atmosphere changed. From laughing to thinking. From distance to engagement.
Someone said:

“This is painful — but also enlightening.”

For the first time what everyone already knew was said out loud. Not as an accusation, but as a shared observation.

What shifted

After this session it didn’t stop at insight.
In follow-up meetings it was asked more often:

“Is this something we actually wanted to stop?”
“Are we doing one of those TRIZ things again here?”

She used Appreciative Interviews as a counterpart to also look at what the team was already doing that worked well.
With Ecocycle Planning the team later looked at which destructive patterns could really end, which positive patterns deserved more attention and where space emerged for something new.

The culture shifted from cautiously improving to consciously dismantling and choosing again.

a String of Liberating Structures

How to invite creative destruction to make space for innovation

No strings added.

Why this worked

  • TRIZ works because it flips the conversation. Instead of wishful thinking it starts with reality. By first designing the worst scenario, what normally remains hidden becomes visible.
  • Humor and exaggeration make it safe. Recognition makes it serious.
  • Important was that the team coach didn’t correct or soften. She held the frame and let the team take responsibility themselves.
  • The leadership principle invite creative destruction thus became a shared skill: together daring to look at what must go before something new can emerge.

What to keep in mind

  • TRIZ requires a bit of courage and trust. The interesting part is that it also builds courage and trust. In this story it worked because there was room for both humor and sharpness.
  • Don’t skip step two. Recognizing what you’re already doing is where it really gets exciting.
  • And always ensure a follow-up. Without concrete choices, destruction can become cynical instead of liberating.

Liberating Structures

Learn and experience more

Liberating Structures are 40+ simple and proven techniques that transform any group interaction into something more engaging, inclusive, and meaningful. Unlike traditional meeting formats, these are based on how humans naturally connect and collaborate, and have been used by people worldwide—from families and communities to schools, nonprofits, and organizations of every size.

Here are a few ways to get started or continue with a more liberated, yet structured way of working…

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To get to know Liberating Structures without having used them yourself, it helps to see familiar situations from real-life practice. Chances are that you or your team have faced one of these challenges before. Discover how to approach these kinds of situations in a fresh and engaging way.

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  • Simple methods for big changes
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