
What is made possible - What it unlocks
This structure turns passive listening into active discovery. By putting participants in charge of the questions, you tap into collective curiosity and surface the knowledge that’s actually relevant to the group. It creates space for authentic stories, practical wisdom, and unexpected connections—all while keeping energy high and engagement real.
When to use it
- When you want to learn from someone with unique experience or expertise without a formal presentation
- To surface tacit knowledge and practical insights that wouldn’t come out in a standard talk
- When launching a new initiative and you need to hear from someone who’s been through it
- To energize a group by letting them drive the conversation with their own questions
- When you want to make an expert’s knowledge accessible and relevant to diverse perspectives
- To build connection between a leader or specialist and a broader community
- When you need to quickly transfer knowledge from one person to many in an engaging way

🛠️ The five design elements of Celebrity Interview
Each Liberating Structure consists of five simple design elements to make participation possible for everyone. By shaping these elements with care, you move beyond rigid control or chaos and create space for people to contribute, listen, and co-create.
- 1. The Invitation
- 2. Setup & Materials
- 3. Participation Flow
- 4. Group Configuration
- 5. Sequence & Timing
How you frame the purpose or question that sets the focus and energy of the group.
- Invite the ‘celebrity’ to let go of his or her formal presentation or speech and answer the harder questions on everyone’s mind in a casual “talk show” format
- Invite group members to listen, see the person behind the celebrity, and write down questions with colleagues
“What new/bold questions do you have for our celebrity about [topic/challenge/experience]? What do you want to learn from their journey?”
The arrangement of space and which tools or resources are needed to support interaction.
- Interviewer and ‘celebrity’ in the front of the room where everyone can see and hear the interaction (lapel microphones, bar stools, or living-room furniture recommended)
- Unlimited number of people in a space where they can sit to view the interview and later form small groups (theater-style seating is OK)
- Small speaker or index cards to collect questions generated via 1-2-4
Who gets a voice and how everyone is actively included in the process.
- Part one, interview: everyone has an equal opportunity to listen while facilitator interviews the ‘celebrity’
- Part two, questions: everyone has an equal opportunity to engage with one another to formulate questions
- The facilitator helps manage flow and ensures diverse questions are heard
How people are arranged (alone, small groups, or all together) and how this shifts during the activity.
- Whole group for interview
- Individuals, pairs, small groups for 1-2-4 to generate questions
- Works with any size group—from 10 to 100+
The step-by-step flow of the activity and the time given to each step to keep energy and focus.
- Interviewer welcomes and introduces the celebrity and topic to be discussed. (3 min)
- Interviewer asks questions that the audience would be expected to ask (both humor and gravity are appropriate). (15–30 min)
- Invite participants to generate additional questions in a 1-2-4 conversation and then on index cards. (5–10 min)
- Interviewer sifts the cards, looking for patterns and asking additional questions to the celebrity. (5–10 min)
- Interviewer makes closing comments, thanks the celebrity. (1 min)
Total time: 30-55 minutes
Online version
Adapted for virtual use, with the same impact
Prepare your main room and have the spotlight function ready so all participants can see the ‘celebrity’ and the interviewer on large screen.
Use breakout rooms for the 1-2-4-All part.
- Interviewer welcomes and introduces the celebrity and topic to be discussed. (3 min)
- Interviewer asks questions that the audience would be expected to ask (both humor and gravity are appropriate). (15–30 min)
- Invite participants to generate additional questions in a 1-2-4 conversation and then let them enter their questions in the chat. If you have an option to upvote questions, that’s great to use!(5–10 min)
- Interviewer sifts the questions, looking for patterns and asking additional questions to the celebrity. (5–10 min)
- Interviewer makes closing comments, thanks the celebrity. (1 min)
Total time: 30-55 minutes
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- Simple methods for big changes
- Have interactions that truly matter
- Build a culture of innovation step by step
- Involve and activate everyone in the group


Proven over decades
🧠 Why it works
Liberating Structures are not magic tricks—they work because they tap into how people naturally think, connect, and collaborate. Each structure is carefully designed to unlock participation, spark creativity, and build trust, using principles grounded in social science and human interaction.
Attribution: Liberating Structure developed by Henri Lipmanowicz and Keith McCandless. Inspired by seriously playful improvisers in Venezuela.

Curiosity Driven
When people ask their own questions, they're more engaged and retain more—because they're pursuing what genuinely matters to them.

Democratized Access
Everyone gets to shape the conversation, not just the loudest voices or those closest to the celebrity/expert.

Stories Unlock Wisdom
Direct questions invite stories and real examples, which carry nuance and context that formal presentations often miss.

Social Learning
Hearing others' questions sparks new connections and insights you wouldn't have thought of alone—collective intelligence in action.
Riffs and Variations
Start with creative constraints to learn this structure and then... go liberate yourself and try some variations.
- Have fun with talk-show styles: channel Oprah, Stephen Colbert, or your favorite interviewer
- The interviewer can research in advance, asking participants: “What do you want to know but wouldn’t dare ask? What’s the most important thing you want to learn about this person or the work ahead?”
- Use a storytelling template to structure the interview (e.g., the Hero’s Journey)
- For strategy sessions, dig deeper by asking: What’s happening around us that demands creative adaptation? What happens if we do nothing? Given our purpose, what seems possible now? If our current strategies were wiped out overnight, what would you bring back today?
- Use multiple “celebrities” in a panel format, each responding to the same questions
- Try a “reverse celebrity interview” where the group interviews someone about to embark on a challenge, helping them think it through
- Go virtual: collect questions via chat or a shared doc, then have the celebrity respond live on video
- Rotate the celebrity mid-session—interview someone new every 15 minutes on related topics
Tips
Lessons learned from other facilitators.
- Start with powerful opening questions. A good sequence of starting questions is: “What first inspired you in this work? What challenges you? What keeps you going? What do you hope can happen for us in this work?”
- Frame the celebrity as someone “in the middle of it” rather than an untouchable expert—it invites more honest, grounded questions
- Give the questions to the celebrity in advance so they can prepare thoughtful responses
- Ask repeatedly for stories and concrete details that illustrate concepts—stories stick and reveal complexity
- Ask the celebrity, “Why is _____ important to YOU (not the larger organization or system)?” to surface personal meaning
- Celebrate bold or unusual questions—it gives others permission to take risks
- Close with space for reflection: “What are you taking away from this?”
Traps
Don't make the same mistakes.
- Allowing the introduction to become a minilecture—keep it brief and get to the interview quickly
- Skipping the small-group question development—it’s where diverse perspectives get surfaced
- Asking trivial or easy-to-answer questions—push for depth and substance
- Letting the celebrity give a speech instead of responding to questions—keep it conversational
- Only hearing from a few vocal participants—actively invite quieter voices or use a question queue
- Choosing a celebrity who’s too far removed from the group’s reality—relevance matters
- Running out of time before the best questions get asked—prioritize depth over breadth
Try it with…
The real power of Liberating Structures emerges when you combine them into "strings." Link different structures together to build on insights and create more powerful results. Here are some nice combinations:
- Impromptu Networking before the interview to warm up the group and surface initial questions
- What, So What, Now What? (W3) after the interview to debrief and turn insights into action
- Troika Consulting if participants want to work through challenges surfaced during the interview
- 25/10 Crowd Sourcing to prioritize which questions to ask if time is limited
- Heard, Seen, Respected to close and reflect on how the conversation shifted perspectives
Field stories
To get to know Liberating Structures without having used them yourself, it helps to see familiar situations from real-life practice. Chances are that you or your team have faced one of these challenges before. Discover how to approach these kinds of situations in a fresh and engaging way.
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Celebrity Interview
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